Japan, August 04: Japanese bike maker Yamaha Wednesday launched three bikes for the mass Indian market priced between Rs.47,000 and Rs.52,000.
"India is the most important market for us and we realised we need to address the volume segment who commute everyday for their work and are looking for a vehicle that has comfortable seating and excellent mileage," Yukimine Tsuji, chief executive, Yamaha Motor India, told reporter.
The three motorcycles named SZ, SZ-X and YBR 125 have 123cc and 153cc engines.
Company officials said this was the first step that the company had taken to reach out to the middle-class India.
"We were lagging behind in this segment and also there have been issues regarding mileage with our bikes. But here we are offering bikes that can give an average of 71.4 km per litre(YBR-125) and 62.6 km per litre(SZ series)," Tsuji added.
Yamaha churns out around 50 million units every year, of which 10 million are sold in India
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